In today’s hyper-competitive and increasingly fragmented attention economy, the landscape of advertising has undergone a seismic shift. No longer is it sufficient for brands to merely present an aesthetically pleasing product, whether it be a luxury SUV, a high-end cosmetic, or a premium spirit. Chief Marketing Officers (CMOs) are increasingly abandoning conventional advertising methodologies, instead drawing inspiration from the dynamic and culturally astute strategies employed by Hollywood’s film publicity playbooks. This evolving approach involves leveraging agencies founded by entertainment industry titans, such as Ryan Reynolds’ Maximum Effort and Ben Affleck and Matt Damon’s Artists Equity, and prioritizing digital virality and user-generated content (UGC) over traditional media buys. The allure of this new paradigm lies in its promise of exponentially higher return on investment (ROI) and unparalleled cultural resonance.
The Paradigm Shift in Advertising: From Broadcast to Broad Impact
The traditional advertising model, characterized by costly television spots and print placements, is ceding ground to more agile, authentic, and socially integrated campaigns. This transformation is driven by several factors: the rise of streaming services, ad-blocker technology, and a discerning, digitally native audience that craves genuine connection over overt sales pitches. In this environment, the ability to "cut through the noise" and generate organic conversation has become the gold standard.
Hollywood-rooted agencies bring a unique sensibility to this challenge. They understand storytelling, celebrity leverage, and the intricate mechanisms of cultural penetration. Their approach often involves "fastvertising"—rapid, responsive campaigns that capitalize on real-time cultural moments. This nimble strategy allows brands to insert themselves into ongoing conversations, enhancing relevance and maximizing impact. The integration of user-generated content further amplifies reach and authenticity, transforming consumers from passive recipients into active participants and brand advocates.
A prime example of this "culture-jacking" strategy was Ryan Reynolds’ Maximum Effort’s campaign for Astronomer, a B2B enterprise platform. Following a highly publicized "kiss-cam" moment involving Coldplay frontman Chris Martin and actress Dakota Johnson, which implicitly highlighted the complexities of their previous relationships, Astronomer found itself in an unexpected spotlight. Just nine days after the incident, Maximum Effort swiftly deployed a deadpan "fastvertising" spot starring Gwyneth Paltrow, Martin’s former wife. In the ad, Paltrow, known for her wellness empire and candid persona, humorously explained to her vast social media audience of 36.5 million viewers that her office was "the best place to run Apache Airflow." For a company specializing in data orchestration, this unconventional, timely, and star-powered endorsement generated significant buzz and cemented Astronomer’s name in mainstream consciousness, a marketing feat considered magical for a B2B entity. This demonstrates the power of leveraging cultural narratives, even tangential ones, to achieve widespread attention and brand recognition.
The Hollywood Reporter (THR), recognizing this transformative era, has curated its inaugural 2026 list of the most impactful star-driven marketing campaigns. These campaigns are celebrated not only for their viral reach and innovative collaborations but also for their ability to ignite cultural conversations and, critically, drive consumer action and purchasing decisions.
THR’s 2026 Marketing Mavericks: A Deep Dive into Star-Driven Campaigns
The following campaigns exemplify the new frontier of marketing, where celebrity influence, strategic creativity, and digital prowess converge to create unprecedented success.
L’ORÉAL PARIS: The Devil Wears Prada 2 Homage with Simone Ashley and Kendall Jenner
CMO: Han Wen
Agency: Maximum Effort
For its 2026 Academy Awards commercial, L’Oréal Paris, in collaboration with Ryan Reynolds’ Maximum Effort, executed a brilliant homage to The Devil Wears Prada 2. The campaign strategically cast Simone Ashley, who plays Amari, the new assistant to Meryl Streep’s Miranda Priestly in the film’s sequel, alongside supermodel Kendall Jenner, a frequent face on this list. The ad depicted an iconic fashion film scene where Jenner, mistaken for a job candidate at Runway magazine, is advised to "look presentable" and handed L’Oréal Paris’s Colour Riche lipstick and Telescopic Lift mascara. This clever narrative not only resonated with the film’s massive fanbase but also tapped into the cultural cachet of both stars. Debuting during the Oscars, an event that commanded 17.9 million live viewers, the campaign achieved an astronomical 7 billion impressions across social media.
Han Wen, CMO for L’Oréal Paris, highlighted Jenner’s willingness to "be in on the joke," attributing it to the spot’s success. "When talent is genuinely having fun, the audience feels it, and both Simone and Kendall knocked it out of the park," Wen stated, emphasizing the authenticity crucial for engagement. Laura Branik, President of L’Oréal Paris USA, underscored the strategic brilliance: "Debuting it during the Oscars, one of the last truly communal viewing moments on television, served as jet fuel for the cultural fire." She reported a "notable increase in sales across our hero products" and a level of consumer engagement that signaled "true cultural resonance." The campaign’s success, Branik noted, validated the brand’s ability to connect a message to a cultural moment authentically while driving measurable business growth.
CAPITAL ONE: March Madness Sleepover with Charles Barkley, Jennifer Garner, Samuel L. Jackson, and Magic Johnson
Executive VP Brand Marketing: Marc Mentry
Agency: Saint James Studios
Capital One’s 2026 March Madness campaign transformed celebrity endorsement into an engaging, multi-faceted narrative. Starring a star-studded ensemble including Charles Barkley, Samuel L. Jackson, Magic Johnson, and Jennifer Garner, the ad depicted an NCAA-themed sleepover. The celebrities engaged in relatable activities like making friendship bracelets, visiting an arcade, tailgating, and sharing a diner meal where they encountered WNBA superstar Caitlin Clark, all culminating in their courtside arrival at the Final Four. This narrative provided a playful, humanizing glimpse into the stars’ personas, making the brand feel approachable and fun.
In a bold experiential marketing move, a "Chuck Blimp" adorned with Barkley’s face soared over Phoenix and Indianapolis during the championship weekend, generating immense organic impressions and buzz. Measurement agency EDO reported millions of social engagements. A key indicator of success was the public’s desire to acquire the branded PJ sets and friendship bracelets featured in the ads. Capital One shrewdly responded with a digital merchandise giveaway, effectively boosting credit card user registration. This campaign exemplified how humor, relatability, and integrated physical-digital elements can drive both brand awareness and direct business outcomes.
SEPHORA / RHODE: Hailey Bieber’s Billion-Dollar Beauty Launch
CMO: Zena Srivatsa Arnold
Agency: In-House
Following the monumental $1 billion acquisition of her brand Rhode in 2025, Hailey Bieber strategically brought her "glazed donut" and "strawberry girl" aesthetic to Sephora shelves. This move saw Rhode re-release three of its most viral, previously sold-out peptide lip treatments as in-store exclusives, specifically designed to drive foot traffic. Bieber employed her established marketing prowess, beginning with subtle product hints in her "Get Ready With Me" (GRWM) videos for her 57.9 million Instagram followers. She also dispatched exclusive product mailers to key influencers for unboxing content and embarked on a high-profile Sephora press tour, showcasing archival designer looks that kept fashion media abuzz. The campaign’s meticulous execution resulted in Rhode generating an astonishing $10 million in sales across the U.S. and Canada within its first 48 hours, accounting for approximately 40 percent of all Sephora launch sales—2.5 times greater than any of the retailer’s previous brand debuts. This showcased the direct, unparalleled power of a founder-influencer’s dedicated fanbase and strategic content creation.
ZARA: Bad Bunny’s Super Bowl Statement
Agency: In-House
Bad Bunny’s influence transcended explicit endorsements when he made a powerful, albeit subtle, statement during his Apple Music Halftime Show at Super Bowl LX. The artist chose to wear a cream, football-inspired ensemble that was, in fact, a piece from his upcoming collaboration with Zara. While he didn’t verbally call out the Spanish fast-fashion label, his attire spoke volumes, generating a staggering $942.4 million in media impact value, according to data analytics firm Launchmetrics. This organic, non-commercial placement at one of the world’s largest marketing platforms was a masterstroke. Three months later, when his "Benito Antonio" collection with Zara officially dropped, its core pieces sold out instantly, demonstrating the profound impact of implied endorsement and the artist’s immense cultural sway.
DUNKIN’: Sabrina Carpenter Shakes Up the Menu
CMO: Jillian McVicar Nelson
Agency: Artists Equity
Dunkin’ partnered with pop sensation Sabrina Carpenter for her "Brown Sugar Shakin’ Espresso" campaign, a collaboration co-created by Ben Affleck and Matt Damon’s Artists Equity. The campaign’s teaser videos on Instagram and TikTok garnered over 10 million views even before the full launch. The cheeky "Shake That Ess" commercial featured Carpenter and her grandmother vigorously shaking—not stirring—"that ess," infusing the brand with humor and a relatable, multi-generational appeal. The campaign proved to be a massive success, boosting downloads of the Dunkin’ app by an impressive 57 percent and selling out the collaboration’s $13 limited-edition tumblers in a mere 17 minutes. This rapid sell-out highlighted the power of a popular celebrity, a memorable jingle, and a direct call to action, resonating strongly with Carpenter’s engaged fanbase.
NOTHING HEADPHONES: Charli XCX’s Rebellious Creativity
CBO: Charlie Smith
Agency: Object & Animal
London-based electronics company Nothing Headphones tapped pop superstar Charli XCX as its new ambassador and shareholder, a move that brought her signature "brat vibes" and Gen Z marketing instincts to the brand. Piggybacking off her new single "Rock Music," Charli XCX’s debut creative collaboration was a low-fi campaign directed by Aidan Zamiri. It depicted her locked in a room for five days, testing the Headphone (a)’s impressive 135-hour battery life. Nothing CBO Charlie Smith remarked, "Charli XCX is really the embodiment of rebellious creativity, which is something that Nothing has always championed. She’s an example of the cultural force we admire." The campaign resonated powerfully with Gen Z, leading to the $199 headphones selling out across the U.K. and Western Europe within 48 hours. This success underscores the value of aligning with artists who genuinely embody a brand’s ethos and possess a strong connection with a target demographic.
GOOGLE PIXEL 10: Alex Cooper’s Comedic Tech Takeover
CMO: Lorraine Twohill
Agency: Unwell Creative
For its inaugural project, Alex Cooper’s Unwell Creative Agency embarked on a comedic digital ad campaign for Google’s new Pixel 10 phone. The Call Her Daddy podcast powerhouse and energy drink entrepreneur co-wrote, directed, and starred in the spot, featuring Saturday Night Live alum Aidy Bryant and The White Lotus’ Sabrina Impacciatore in a girls’ trip-themed narrative. The ad garnered over 39 million views on Cooper’s TikTok alone. As part of a long-term partnership announced in October, the campaign skillfully positioned Pixel devices as "cool-girl tech tools," simultaneously highlighting Gemini AI and Google Workspace for Cooper’s highly engaged female Gen Z and millennial fanbase. This strategic collaboration effectively blended entertainment with product features, making advanced technology aspirational and accessible to a key demographic.
UBER EATS: Super Bowl Conspiracy with Bradley Cooper and Matthew McConaughey
CMO: Georgie Jeffreys
Agency: Special U.S.
Uber Eats launched a memorable 60-second Super Bowl ad—an estimated $16 million investment—featuring Matthew McConaughey relentlessly trolling Philadelphia Eagles superfan Bradley Cooper. The premise was a humorous conspiracy theory: the Super Bowl was invented not for football, but to sell food. Uber Eats CMO Georgie Jeffreys praised the stars’ commitment: "Matthew has an incredible ability to take an absurd idea and deliver it with complete conviction, Bradley brought authenticity, particularly as a die-hard Eagles fan. Their chemistry created the tension and humor that powered the campaign, which helped make it feel like an ongoing cultural narrative rather than a one-off Super Bowl commercial." The ad also included cameos by Parker Posey and Amelia Dimoldenberg. An innovative choose-your-own-adventure feature within the Uber Eats app delivered nearly 1,000 different ad versions with additional cameos, extending the campaign’s life far beyond the broadcast. This interactive approach drove a 35 percent increase in search for the food delivery app and a "tsunami of user-generated content across social platforms," solidifying its status as a multi-layered marketing triumph.
JPMORGAN CHASE: Home Alone Nostalgia for Chase Freedom Unlimited
CBO: Leanne Fremar
Agency: Big Spaceship
JPMorgan Chase capitalized on potent nostalgia for its Chase Freedom Unlimited credit card campaign, launching a Home Alone-inspired spot. The ad featured the late Catherine O’Hara reprising her role as Kevin McCallister’s mother, alongside a shopping mall filled with "Kevins!" played by Kevin Hart and Kevin Garnett. "We’d been building the Freedom Holiday idea over three years," Leanne Fremar, CBO, told THR. "Kevin and Macaulay brought their own instincts, timing and point of view, which made the spots feel more natural. The [seasonal] timing gave it real momentum." The campaign garnered over 7.4 million views on YouTube, demonstrating the enduring appeal of beloved cultural references. Macaulay Culkin further extended the campaign’s longevity by joining Kevin Hart for a Halloween commercial the following year, which also nodded to the iconic ‘90s Christmas film, showcasing a successful long-term strategy built on cultural relevance.
PRADA RE-NYLON: Eco-Conscious Luxury with Benedict Cumberbatch, Sadie Sink, and Letitia Wright
CMO: Lorenzo Bertelli
Agency: National Geographic CreativeWorks
Prada’s eco-conscious Re-Nylon line, crafted from Econyl (a material made from ocean trash and abandoned fishing nets), was promoted through a series of impactful short films. Created in partnership with National Geographic CreativeWorks, these mini-documentaries starred A-list ambassadors Benedict Cumberbatch, Letitia Wright, and Sadie Sink. The actors traveled to Norway, Japan, Hawaii, and Mexico to witness firsthand the devastating effects of global warming, overfishing, and plastic marine pollution. This campaign exemplified responsible luxury marketing, connecting with multiple generations and audiences through a powerful environmental message. Furthermore, 1 percent of Re-Nylon’s global proceeds were dedicated to the UNESCO educational program SEA Beyond. With viral products like handbags and bucket hats, this eco-collection significantly contributed to a 14 percent year-over-year sales growth for the fashion house, proving that purpose-driven marketing can yield substantial commercial success.
REALE ACTIVES: Alix Earle’s Real-Time Mystery Launch
CMO: Amanda Goetz
Agency: In-House
New independent skincare brand Reale Actives achieved an astounding $16 million in sales and sold out within its first week, largely thanks to founder Alix Earle, who commands 5.6 million Instagram followers. Known for her candid sharing of struggles with cystic acne, the 25-year-old influencer orchestrated a cryptic, months-long mystery campaign. She launched Instagram and TikTok accounts under @WtfIsAlixDoing and strategically planted "Easter eggs" in her GRWM videos. As these accounts amassed half a million followers, Earle seeded influencer friends with Away suitcases containing her new products and puzzle pieces that were incrementally added to an NYC digital billboard, gradually revealing the brand’s launch.
Earle actively invited followers to decode the mystery in real-time, generating massive engagement and user-generated content (UGC). "I knew I wanted to do something that pulled people into the story the same way they already engage with me in real life," Earle told THR. "My content has always been very ‘come along with me while I figure things out,’ and I wanted my audience to be able to have a say in launching this brand by ultimately figuring it out themselves." Reale Actives CMO Amanda Goetz added, "Acne is usually marketed through insecurity, hiding, or ‘fixing’ yourself. Our goal was to flip that script and build a brand that made people with acne-prone skin feel seen, confident and allowed to show up fully in their real life." The campaign resonated deeply, prompting consumers to share their own skin stories and view the brand as a "confidence movement." Business-wise, the brand sold out twice shortly after launch, necessitating a third restock, demonstrating the profound impact of authentic founder-led marketing and community co-creation.
RARE BEAUTY: Selena Gomez’s "Every Story Belongs" Foundation Launch
CMO: Ashley Murphy
Agency: Fred & Farid L.A.
Selena Gomez’s unfiltered Instagram and TikTok GRWM content served as authentic, highly effective advertisements for her massively successful Rare Beauty brand. Already the most searched name on Ulta’s website, Rare Beauty shattered sales records with its expansion into Ulta’s 1,500-plus stores in February, becoming the retailer’s largest brand launch ever. The accompanying "Every Story Belongs" campaign for the True to Myself Natural Matte Longwear Foundation showcased its full range of 48 hues on women with diverse Latin American heritages, including creators Desi Perkins and Monica Veloz, emphasizing inclusivity.
The Los Angeles launch party was highlighted by a spectacular 600-drone show that illuminated the sky with a giant Soft Pinch Liquid Blush, a best-selling product, with Gomez’s team meticulously documenting every moment on social media. Rare Beauty CMO Ashley Murphy reported that the foundation campaign "reached over 11 million social views organically." Murphy emphasized the brand’s values-driven approach: "For us, that’s always the goal: proving that staying true to your values and creating work that genuinely resonates with people can drive cultural and business impact. What was most meaningful was seeing people connect with the campaign on a personal level — outside of beauty. The conversations it sparked around representation, belonging and identity reinforced that consumers want to see themselves reflected in the brands they are proud to support." This campaign successfully blended product launch with a powerful message of empowerment and diversity, driving both commercial success and cultural conversation.
MOTOROLA RAZR: Paris Hilton’s Y2K Revival
North America Marketing Director: Maria Jose Martin
Agency: LaForce, In-house
Motorola orchestrated a high-profile relaunch of its Razr smartphone line, tapping into Y2K nostalgia and celebrity power with Paris Hilton. The unveiling was a Hollywood purple carpet and fashion event meticulously designed to maximize user-generated content (UGC) moments. The event featured an interactive Swarovski crystal display, a DIY phone charm bar, and beauty touch-up stations, encouraging guests to create and share their experiences. Hilton walked the runway and concluded the night with a DJ set, while other stars like Natalia Bryant, Isan Elba, and Avan Jogia coordinated their outfits with the colorful folding screens of the new Razr phones, styled by celebrity stylist Danyul Brown. North America marketing director Maria Jose Martin noted that the starry soirée resulted in "more than 4 billion impressions across paid and organic channels, surpassing every previous Motorola launch benchmark." This strategy also translated directly into sales, with the new Razr family achieving "54 percent more preorder sales year-over-year," underscoring the effectiveness of experiential marketing rooted in celebrity and strategic social media amplification.
FANATICS BETTING & GAMING: Kendall Jenner Bets on Humor
CMO: Selena Kalvaria
Agency: Bolded/OBB Media & Fanatics Studios
Fanatics Betting & Gaming brilliantly embraced the "Kardashian Curse"—a fan conspiracy theory suggesting professional athletes suffer bad luck when dating a Kardashian or Jenner—for its Super Bowl 2026 ad blitz. Kendall Jenner was "in on the joke," lending authenticity and self-awareness to the campaign. The brand dared viewers to "Bet With Kendall" on the New England Patriots winning or "Fade Kendall" and bet on the Seattle Seahawks via its Fanatics Sportsbook app, offering a 100 percent matching boost for wagers.
Bettors who sided with Jenner ultimately lost, while those who bet on the Seahawks—including her ex-boyfriend, Phoenix Suns guard Devin Booker, who had famously experienced losses during their relationship—reaped payouts. Booker even trolled the campaign by placing a $1 million bet on "Fade Kendall," earning an $800,000 profit. Fanatics Betting and Gaming CMO Selena Kalvaria noted, "This was not a traditional endorsement — the idea worked because it leaned into Kendall’s cultural persona in a self-aware way, and she helped craft how the concept would spark conversation." The campaign generated over 27 billion earned media impressions, making Super Bowl LVIII Fanatics Sportsbook’s most bet game ever. Kalvaria added, "That combination of cultural dominance and tangible business results confirmed that the approach delivered on both brand and performance goals." A philanthropic element further elevated the campaign: Feeding America received a $1 million donation from Fanatics, adding a layer of positive social impact.
CALVIN KLEIN: Dakota Johnson Channels ’90s Minimalism
CMO: Jonathan Bottomley
Agency: GvS Creative
Calvin Klein’s ’90s-inspired spring 2026 campaign starring Dakota Johnson masterfully tapped into a surging cultural moment. Ryan Murphy’s American Love Story had ignited a wave of internet nostalgia for the era, particularly for Carolyn Bessette Kennedy, a former VIP publicist for the fashion designer, whose portrayal by Sarah Pidgeon became a breakout moment. Johnson, wearing archive-inspired high-rise slim jeans and white tees, and in other ads, just underwear, effortlessly channeled CBK-coded minimalism. Shot by Gordon von Steiner, the campaign subtly and sophisticatedly connected with Love Story‘s Gen Z and millennial fans, aligning with the timeless Calvin Klein muse.
Calvin Klein CMO Jonathan Bottomley shared the tangible impact: "We saw double-digit growth in our denim business through our direct-to-consumer channels during the quarter the campaign launched." He also noted the significant cultural impact, "generating over 26 million views on Calvin Klein’s Instagram alone in the first 24 hours." Bottomley praised Johnson’s partnership, stating, "Dakota is a fantastic partner because she brings so much of herself to the partnership — her natural confidence, sense of humor and self-awareness to life through Calvin’s lens." This campaign proved the power of cultural timing, celebrity alignment, and a sophisticated aesthetic to drive both engagement and sales.
NIKESKIMS: Kim Kardashian’s Experiential Slam Dunk
Nike CMO: Nicole Hubbard Graham
Agency: Wieden+Kennedy
The co-brand effort of Kim Kardashian’s Skims and sportswear giant Nike, dubbed NikeSkims, delivered a record-breaking launch that redefined experiential marketing. The #SkimsxNike tag alone amassed 12 million views on TikTok, signaling immense anticipation. To amplify their September debut, the collaborators commandeered the steps of the New York Public Library for a choreographed flash mob, with participants naturally clad in NikeSkims. The campaign further enlisted Nike’s iconic athlete ambassadors, including Serena Williams, Sha’Carri Richardson, and Chloe Kim, to star in a short film and campaign imagery alongside Kardashian. The entire Kardashian-Jenner clan, with a combined 1.5 billion followers on Instagram, engaged in a massive social media cross-promotion, ensuring unparalleled reach. Key products sold out immediately, and the collaboration is projected to outearn Nike and Skims’ initial investments ($1.7 billion and $1.1 billion, respectively), with revenue projected to exceed $4 billion within the partnership’s first three years. Kim Kardashian’s company, Skims, also saw its valuation soar to $5 billion during its post-NikeSkims funding round, underscoring the monumental financial implications of such a strategic partnership.
GAP: Katseye’s "Better in Denim" Dance
CMO: Fabiola Torres
Agency: Invisible Dynamics
Gap, under new creative director Zac Posen, made a splash with his debut collection, dressing Anne Hathaway, Kendall Jenner, Timothée Chalamet, and others in GapStudio pieces for red carpet appearances. However, the brand further leaned into its history of creating cultural moments with its digital-first marketing strategy. The "Better in Denim" ads starred the global girl group Katseye, dancing in low-rise denim to the tune of Kelis’s 2003 hit "Milkshake." This nostalgic musical choice resonated deeply, causing a 179 percent jump in streams for the track. Gap announced that the global girl group’s spots garnered over 8 billion impressions and a record-breaking 600 million views in a month, making it their "most successful social media campaign to date." This campaign effectively married celebrity appeal, nostalgic elements, and strategic digital distribution to achieve unprecedented engagement for the brand.
BURBERRY: The Timeless Trench with a Modern Twist
CMO: Jonathan Kiman
Agency: In-house
To celebrate its 170th anniversary and iconic gabardine trench coat, Burberry opted for a sophisticated yet globally resonant campaign. The British heritage fashion house released a series of elegant black-and-white portraits featuring a diverse cast of supermodels (Kate Moss, Karen Elson, Kendall Jenner), Hollywood stars (Jonathan Bailey, Daisy Edgar-Jones), athletes (Jack Draper, Eberechi Eze), Chinese actor Wu Lei, and musicians (Hikaru Utada, Kid Cudi, J.Y. Park). Burberry CMO Jonathan Kiman explained, "The idea was simple: Let each person’s personality shine through naturally."
The multichannel campaign generated millions of social media impressions across generations, particularly in the East Asian market, a key demographic for luxury brands. It included 15-second behind-the-scenes snippets on TikTok, which garnered high loop rates, and high-impact posters greeting international travelers at Heathrow’s baggage carousel. Kiman observed, "The campaign drove strong brand relevance and engagement, and we could really see the excitement around our iconic rainwear and trench coats. One of the best signs of success is when my friends, who don’t work in fashion, start texting me about a campaign. That’s when you know it’s landed beyond our industry." This campaign masterfully balanced tradition with contemporary global appeal, leveraging a diverse array of stars to celebrate a timeless icon.
SALESFORCE: MrBeast’s Million-Dollar Puzzle for Enterprise AI
Former CMO: Ariel Kelman
Agency: In-house
Salesforce made a bold move by entrusting its Super Bowl campaign, promoting its enterprise software’s agentic AI, to YouTube’s biggest star, MrBeast (Jimmy Donaldson). MrBeast conceptualized an interactive "Million Dollar Puzzle" campaign, featuring a 30-second Super Bowl ad shot by Oscar-winning *In
