Disney+ has officially greenlit a third season of its critically acclaimed drama series, Rivals, an adaptation of the beloved novel by the late Dame Jilly Cooper. The announcement comes as the second season, which garnered widespread acclaim and an extended run of 12 episodes, continues to captivate audiences with its high-stakes narrative and star-studded cast. The renewal underscores the immense popularity of the show and the enduring appeal of Cooper’s distinctive literary universe, promising further exploration into the scandalous lives of Britain’s television elite set against the picturesque backdrop of the 1980s Cotswolds countryside.
The Enduring Allure of Rutshire: A Deep Dive into Jilly Cooper’s Universe
Dame Jilly Cooper, a literary titan whose career spanned over five decades, was renowned for her witty, often racy, and deeply insightful novels that painted vivid portraits of British society, particularly the upper echelons. Born in 1937, Cooper initially forged a career in journalism before turning her hand to fiction, a move that would ultimately cement her status as one of the UK’s most cherished authors. Her "Rutshire Chronicles," a series of interconnected novels often featuring recurring characters and settings, became synonymous with a particular brand of escapist, yet sharply observed, romantic fiction. These books, which include titles like Riders, Rivals, Polo, and The Man Who Made Husbands Jealous, explored themes of love, lust, betrayal, ambition, and the complexities of human relationships within glamorous, often competitive, worlds such as showjumping, polo, and, in the case of Rivals, independent television.
Rivals, published in 1988, was a seminal entry in the "Rutshire Chronicles." It delved into the cutthroat world of television, exposing the power struggles, personal vendettas, and passionate affairs that simmer beneath the polished surface of public life. The novel introduced readers to iconic characters like Rupert Campbell-Black, the charismatic, often infuriating, but undeniably magnetic former Member of Parliament, and Lord Tony Baddingham, the ruthless media mogul. Cooper’s strength lay in her ability to create characters who, despite their flaws and often outrageous behaviour, remained deeply human and relatable, drawing readers into their intricate lives with an irresistible blend of humour, drama, and heartfelt emotion. The novel’s enduring popularity, decades after its initial release, speaks volumes about its timeless themes and Cooper’s masterful storytelling.
A Star-Studded Cast Brings the Page to Screen
The television adaptation of Rivals has assembled an impressive ensemble cast, bringing Cooper’s beloved characters to life with remarkable fidelity and charisma. Headlining the drama are some of Britain’s most acclaimed actors, whose presence has undoubtedly contributed to the show’s widespread success.

David Tennant, internationally recognised for his iconic portrayal of the Tenth Doctor in Doctor Who and his powerful performance in Broadchurch, takes on the role of Lord Tony Baddingham. Tennant’s ability to oscillate between charm and menace perfectly embodies the ambitious and often Machiavellian media magnate, making his character a compelling antagonist to the series’ other central figures.
Joining him is Aidan Turner, known for his roles as Kíli in The Hobbit trilogy and the titular character in the immensely popular BBC drama Poldark. Turner’s screen presence and dramatic prowess lend themselves well to the show’s intense emotional landscapes.
Alex Hassell, a distinguished TV and theatre star with credits including The Miniaturist and Cowboy Bebop, portrays the notorious Rupert Campbell-Black. Hassell faces the challenge of embodying a character who is both deeply flawed and incredibly alluring, a staple of Cooper’s writing. His portrayal captures the essence of Rupert’s complex personality, from his magnetic charm to his reckless impulses.
Adding another layer of intrigue is former EastEnders actor Danny Dyer, whose casting brought a fresh dynamic to the ensemble. Dyer, celebrated for his distinctive style and powerful performances, is adept at playing characters with a rebellious streak and a working-class sensibility, offering a compelling contrast to the often aristocratic world of Rutshire. The combined talent of this cast has been pivotal in translating the rich tapestry of Cooper’s novel into a visually stunning and emotionally resonant television experience.
Navigating the Ruthless World of 1980s British Television
Rivals is masterfully set in the vibrant and tumultuous landscape of 1980s Britain, specifically within the burgeoning world of independent television in 1986. This era was a pivotal moment for British broadcasting, marked by deregulation, increasing commercialisation, and intense competition. The Independent Broadcasting Authority (IBA) was still a powerful regulatory body, but the winds of change were blowing, leading to a more aggressive and commercial approach to programming and station ownership.
The series immerses viewers in this ruthless environment, where careers, marriages, and reputations hang by a thread. The narrative intricately weaves together professional rivalries with deeply personal conflicts, reflecting the cutthroat nature of an industry undergoing significant transformation. The backdrop of the idyllic Cotswolds countryside provides a stark contrast to the Machiavellian machinations unfolding within boardrooms and country estates, highlighting the clash between traditional British gentility and the burgeoning, more ruthless ethos of commercial media. The show expertly captures the era’s distinctive fashion, music, and social attitudes, providing a rich cultural tapestry against which its dramatic events unfold. The power struggle between Lord Tony Baddingham and Rupert Campbell-Black, at the heart of the series, is not merely a personal feud but a microcosm of the larger battle for influence and control within the rapidly evolving British media landscape.

Season Two’s Triumphant Run and Shocking Twists
The second series of Rivals has been a resounding success, receiving widespread critical acclaim and an enthusiastic reception from the public. Its extended run of 12 episodes allowed for deeper character development and more intricate plotlines, satisfying both long-time fans of Jilly Cooper’s work and new viewers alike. The series has been lauded for its faithful yet fresh adaptation of the source material, its lavish production values, and the compelling performances of its cast.
Earlier this month, the mid-season finale of the second series aired, leaving viewers stunned by the unexpected death of a fan-favourite character. This dramatic twist sent shockwaves through the audience, sparking widespread discussion and anticipation for the remainder of the season. The decision to introduce such a significant plot point mid-season demonstrates the showrunners’ commitment to maintaining high levels of tension and emotional impact. Fans eagerly await the release of the further six episodes of season two, which are slated to air later this year, with a specific release in November on Disney+ in the UK and internationally, and on Hulu in the US. This staggered release strategy has effectively built suspense and sustained audience engagement throughout the year.
Honouring a Literary Icon: Dame Jilly Cooper’s Posthumous Influence
Dame Jilly Cooper was not merely the author of the source material but an active and integral part of Rivals‘ production, serving as an executive producer. Her involvement ensured that the adaptation remained true to the spirit and essence of her beloved novel, providing invaluable guidance and insight throughout the creative process. Her unique voice and vision were foundational to the series’ authentic portrayal of the "Rutshire Chronicles."
Tragically, Dame Jilly passed away unexpectedly in October last year, at the age of 88, after suffering injuries from a fall at home. Her death occurred during the filming of the second series, casting a poignant shadow over the production. The news of her passing deeply saddened the literary and television worlds, but her legacy continues to thrive through the vibrant adaptation of Rivals.
Dominic Treadwell-Collins, Chief Creative Officer of Happy Prince, and Alexander Lamb, Happy Prince’s Creative Director, expressed their profound delight and gratitude regarding the audience’s response to season two. "We’ve been delighted and overwhelmed by the audience’s response to season two of Rivals – testament to the hard work from everyone working on Rivals both on and off screen," they stated. They acknowledged the bittersweet nature of the show’s success in light of Cooper’s passing, adding, "Our one sadness is that Jilly didn’t get to witness the love for season two. But she’s still very much with us in spirit and would be so delighted that season three has been green lit. We’re so thrilled to continue to work with Disney as we dive deeper into the Rutshire Chronicles and expand the Cooperverse even further." Their sentiments highlight the profound impact Cooper had on the team and their dedication to honouring her vision.

Executive Vision: Disney+ and Happy Prince on the Renewal
The renewal for a third season is a testament to the strong collaborative partnership between Happy Prince, the production company behind Rivals, and Disney+. Both entities have expressed immense satisfaction with the show’s performance and its potential for continued growth.
Lee Mason, Vice-President, Scripted, Disney+ EMEA, underscored the platform’s enthusiasm for the series. "The phenomenal response to Rivals is a credit to the bold, irreverent and endlessly entertaining world created by Dame Jilly Cooper, our cast, creative team and production partners at Happy Prince," Mason commented. He further articulated Disney+’s commitment to the franchise, stating, "We’re delighted to be bringing audiences a third season on Disney+/Hulu. Expect more ambition, more romance, more rivalries and, of course, more scandal as we return to Rutshire for another irresistible chapter." This statement not only confirms the renewal but also sets the tone for what audiences can anticipate from the forthcoming season – a continuation of the elements that have made the show a resounding success. The global reach of Disney+ and Hulu ensures that Cooper’s stories will continue to charm and scandalise an international audience, further solidifying her legacy.
Broader Implications: The Future of British Drama and Streaming
The renewal of Rivals for a third season carries significant implications for the landscape of British drama and the strategies of major streaming platforms. Firstly, it reaffirms the UK’s position as a global hub for high-quality television production. The investment from a powerhouse like Disney+ in a quintessentially British story, featuring a predominantly British cast and crew, showcases the country’s unparalleled talent pool and its rich literary heritage as fertile ground for adaptation.
Secondly, it highlights Disney+’s evolving content strategy. While initially known for its family-friendly programming, the platform has increasingly diversified its offerings to include more adult-oriented drama, particularly through its Star content hub and its association with Hulu in the US. Rivals, with its mature themes and complex characters, fits perfectly into this expansion, demonstrating Disney+’s ambition to compete in the highly competitive streaming market by appealing to a broader demographic. This move signifies a broader trend among streaming giants to invest heavily in local original content to attract and retain subscribers in different territories.
Moreover, the success of Rivals underscores the enduring appeal and commercial viability of adapting beloved literary works for the screen. In an era saturated with reboots and sequels, a well-executed adaptation of a classic novel can offer a compelling narrative with a built-in fanbase, providing a strong foundation for critical and popular success. The show’s ability to modernise and translate Cooper’s distinct voice for a contemporary audience while retaining its period charm sets a benchmark for future literary adaptations. The commitment to expand the "Cooperverse" suggests that Disney+ sees long-term potential in Jilly Cooper’s other "Rutshire Chronicles" novels, potentially paving the way for a rich tapestry of interconnected series that could further explore her vibrant world.

Anticipating Season Three: What Lies Ahead?
While the excitement for a third season is palpable, specific details about the plot, production timeline, or new cast members for Rivals season three are yet to be revealed. The showrunners have promised "more ambition, more romance, more rivalries and, of course, more scandal," suggesting that the forthcoming season will build upon the established foundations of drama and intrigue.
Fans will undoubtedly be speculating on which aspects of Cooper’s expansive universe will be explored next, and how the ongoing sagas of Rupert Campbell-Black, Lord Tony Baddingham, and the other residents of Rutshire will unfold. The series has already demonstrated a willingness to take bold narrative risks, as evidenced by the shocking death in season two. This indicates that season three will likely continue to surprise and challenge viewers, ensuring that Rivals remains a vibrant and essential part of the contemporary television landscape. As the remaining episodes of season two prepare for their November debut, the anticipation for season three solidifies Rivals‘ status as a flagship drama for Disney+, carrying forward the inimitable legacy of Dame Jilly Cooper for a new generation of admirers.

