Angel Studios has unveiled the full official trailer for "Hershey," a cinematic retelling of the formative years and eventual empire built by Milton S. Hershey, the visionary behind the globally recognized chocolate brand. This latest trailer marks a significant upgrade from its initial teaser, which had garnered criticism for its perceived lack of polish and potential misrepresentation of the subject matter. The new footage promises a compelling narrative that delves into the ambitious journey of a candy maker who revolutionized the confectionery industry, particularly with his groundbreaking creation of smooth milk chocolate at a time when such a product was not widely desired or understood.
The film is set to explore the rich history of The Hershey Company, tracing its roots back to Philadelphia, Pennsylvania, where Milton Hershey established his first candy shop in 1873. The narrative will chronicle his early ventures, including a pivotal shift to caramel production in 1883, which laid the financial and operational groundwork for the eventual establishment of Hershey Chocolate as a subsidiary. The film culminates in the creation of the very first Hershey’s Milk Chocolate bar in 1900, a landmark achievement that would forever alter the landscape of American treats.
Directed by Mark Waters, known for his successful work on films such as "Mean Girls" and "Freaky Friday," "Hershey" features a prominent cast. Finn Wittrock steps into the shoes of Milton S. Hershey, while Alexandra Daddario portrays his wife, Catherine "Kitty" Hershey. The ensemble cast also includes notable actors such as Alan Ruck, Richard Kind, David Costabile, and Hélène Yorke, promising a nuanced portrayal of the individuals who shaped this iconic American enterprise. While the film undoubtedly serves as a powerful marketing tool for the Hershey brand, aiming to amplify its inspirational narrative and thereby bolster contemporary sales, the newly released trailer suggests a more polished and engaging cinematic product than initially anticipated.
A Journey from Confectionery Pioneer to Philanthropist
The story of Milton S. Hershey is one of resilience, innovation, and profound social impact. Born in rural Pennsylvania in 1857, Hershey’s early life was marked by frequent relocations and limited formal education. His initial forays into the confectionery business were fraught with challenges. His first candy shop in Philadelphia, opened in 1873, failed within six years. Undeterred, Hershey moved to Lancaster, Pennsylvania, where he founded the Lancaster Caramel Company in 1883. This venture proved to be a significant success, generating substantial profits that would fuel his future ambitions.
A pivotal moment in Hershey’s career occurred during a visit to the 1893 World’s Columbian Exposition in Chicago. There, he witnessed the latest European chocolate-making machinery and was captivated by the potential of chocolate as a mass-market confection. He purchased the equipment and began experimenting with chocolate production at his Lancaster factory. However, his initial attempts at creating a palatable chocolate bar faced skepticism. In an era where chocolate was largely consumed as a beverage or a bitter confection, the idea of a sweet, smooth milk chocolate bar was revolutionary.
Hershey’s dedication to perfecting his milk chocolate formula, a process that involved significant research and development, eventually led to the creation of the iconic Hershey’s Milk Chocolate bar in 1900. This marked a turning point, not only for his company but for the entire confectionery industry. He subsequently sold his caramel business for $1 million (equivalent to over $30 million today) to focus entirely on chocolate production.
The Birth of a Chocolate Empire and a Lasting Legacy
The establishment of the Hershey Chocolate Company in 1900 was the beginning of an unprecedented era of growth. Milton Hershey’s vision extended beyond mere profit; he aimed to create a model industrial town that would provide his workers with a high quality of life. In 1903, he began constructing his dream town, Hershey, Pennsylvania, adjacent to his burgeoning factory. This meticulously planned community featured model homes, schools, recreational facilities, a park, a trolley system, and a zoo, all designed to foster a sense of community and well-being among his employees.
At the heart of Hershey’s philanthropic endeavors was his unwavering belief in the power of education and opportunity. In 1909, Milton and Kitty Hershey established the Hershey Industrial School (now Milton Hershey School) for orphan boys, funded by the vast majority of Milton Hershey’s fortune. This institution, built on the principle of providing a nurturing environment and comprehensive education to deserving children, has grown to become one of the largest and most respected boarding schools in the United States, continuing to shape the lives of thousands of children. The film "Hershey" is expected to highlight this profound aspect of the Hersheys’ lives and their commitment to social responsibility.
Director’s Vision and the Film’s Narrative Focus
Director Mark Waters elaborated on his motivation for taking on the project, stating, "Just about everyone knows the Hershey name through chocolate, but what immediately drew me to Milton’s story were the obstacles & struggles he overcame to achieve his success. And then, unlike many wealthy men of his time (and ours), he chose to share that success with the working people and the community around him. That spirit, embodied by the love story between Milton & Catherine Hershey, is the core of our movie, and led to the creation of the still-thriving Milton Hershey School." This statement underscores the film’s intent to present a multifaceted portrait of Milton S. Hershey, emphasizing not only his business acumen but also his humanitarian spirit and his enduring partnership with his wife.
The screenplay for "Hershey" is credited to T.M. Hayes and Sharon Paul, with a story by Sharon Paul, Mark Waters, Will Hardy, and Bubba Fulcher. The film is produced by Mary Aloe, Joshua Harris, Sharon Paul, Mark Tilghman, and Will Hardy. Angel Studios is slated to release "Hershey" in theaters nationwide during the Thanksgiving holiday period in November 2026. This strategic release timing positions the film to capitalize on a period of increased moviegoing and family gatherings, potentially amplifying its reach and impact.
Broader Implications and Industry Context
The production of a biopic centered on a major American brand like Hershey is not uncommon in Hollywood. Such films often serve a dual purpose: to entertain audiences with compelling life stories and to reinforce brand identity and positive public perception. In the case of "Hershey," the narrative of overcoming adversity, pioneering innovation, and demonstrating philanthropic commitment aligns perfectly with modern corporate messaging strategies.
The confectionery market, a multi-billion dollar global industry, is highly competitive. Brands that can evoke a sense of heritage, nostalgia, and positive social values often gain a competitive edge. "Hershey" has the potential to tap into these sentiments, reminding consumers of the rich history and ethical underpinnings associated with the brand. This can foster a deeper emotional connection with consumers, potentially translating into increased brand loyalty and sales.
Furthermore, the film’s focus on Milton Hershey’s commitment to his community and his employees offers a counter-narrative to more critical portrayals of industrial magnates. By highlighting his progressive approach to labor and his dedication to philanthropy, the film aims to position him as a benevolent figure, a testament to the positive impact that business can have when guided by a strong moral compass.
The success of "Hershey" will likely depend on its ability to balance historical accuracy with compelling storytelling, delivering a narrative that resonates with audiences on both an emotional and intellectual level. The quality of the performances, the directorial vision, and the overall production values will be crucial in determining its critical and commercial reception. As the film’s release date approaches, audiences will be eager to see how this sweet origin story unfolds on the silver screen.
