Harry Styles’ latest musical offering, "Kiss All the Time. Disco, Occasionally.," has solidified its reign atop the Billboard 200 chart for a second consecutive week, a testament to its enduring popularity. The album, which debuted at the coveted No. 1 position last week, continues to captivate audiences, securing its place as the nation’s most popular album for the chart dated March 28. In the most recent tracking period, ending March 19, the album garnered an impressive 99,000 equivalent album units in the United States, according to data compiled by Luminate. While this figure represents a notable decrease of 77% from its monumental opening sum of 430,000 units, it underscores the significant initial impact and sustained listener engagement with Styles’ work.
This remarkable achievement marks "Kiss All the Time. Disco, Occasionally." as the first album since Taylor Swift’s "The Life of a Showgirl" to command the No. 1 spot on the Billboard 200 for its initial two weeks of release. Swift’s album achieved this feat on the charts dated October 18 and 25, 2025, highlighting the rarity of such sustained dominance in the current music landscape. The Billboard 200, a definitive measure of album popularity in the U.S., is calculated based on multi-metric consumption, encompassing album sales, track equivalent albums (TEAs), and streaming equivalent albums (SEAs). Each equivalent album unit represents one album sale, or the equivalent of 10 individual tracks sold from an album, or 2,500 ad-supported or 1,000 paid/subscription on-demand official audio and video streams derived from songs on an album. The full details of the March 28, 2026-dated chart are slated for release on Billboard’s official website on March 24, with real-time updates available on X (formerly Twitter) and Instagram via @billboard and @billboardcharts.
Sustained Success Driven by Streaming Power
The 99,000 equivalent album units earned by "Kiss All the Time. Disco, Occasionally." in the latest tracking week are comprised of a significant 74,000 Streaming Equivalent Album (SEA) units. This figure, while down 47% from the previous week, translates to 75.10 million on-demand official streams of the album’s tracks, demonstrating the robust streaming appetite for Styles’ music. The album also maintains its leadership on the Top Streaming Albums chart for a second consecutive week. Album sales contributed 24,500 units, a substantial decrease of 92%, leading to a fall from No. 1 to No. 3 on the Top Album Sales chart. Track Equivalent Album (TEA) units accounted for 500 units, experiencing a 33% decline.
The album’s consecutive weeks at the summit follow a period of considerable chart volatility. Prior to "Kiss All the Time. Disco, Occasionally.," the No. 1 position on the Billboard 200 had seen a rapid turnover, with seven albums debuting at No. 1 and two instances of former chart-toppers reclaiming the top spot for a single week in 2025. These included Morgan Wallen’s "I’m the Problem" on the January 17 chart and Bad Bunny’s "De Aquí Tirar Más Fotos" on the February 28 chart. The sustained presence of "Kiss All the Time. Disco, Occasionally." at No. 1 for two weeks signifies a significant moment in an otherwise dynamic chart environment.
New Entrants and Physical Format Renaissance
Beyond Harry Styles’ continued dominance, the latest Billboard 200 chart sees two notable debuts in the top 10: Johnny Blue Skies & the Dark Clouds’ "Mutiny After Midnight" and P1Harmony’s "UNIQUE." These newcomers inject fresh energy into the chart, with "Mutiny After Midnight" making a particularly significant impact.
Johnny Blue Skies (formerly known by his given name, Sturgill Simpson) & the Dark Clouds’ "Mutiny After Midnight" arrives at No. 3 with a strong debut of 59,000 equivalent album units. Intriguingly, this entire sum is derived from physical album sales, a testament to the enduring appeal of tangible music formats and the dedicated fan base cultivated by Simpson. This marks the most successful week to date for the artist in terms of units earned and album sales, underscoring a powerful connection with his audience. "Mutiny After Midnight" is the second top 10-charting project for Simpson, following his 2016 album "A Sailor’s Guide to Earth," which peaked at No. 3. Currently, "Mutiny After Midnight" is exclusively available on CD, vinyl, and cassette, with no immediate plans announced for a digital download or streaming release.
A Resurgence of Physical Media
The debut of "Mutiny After Midnight" at No. 3, driven solely by physical sales, represents a significant moment for the music industry. It marks the first time an album exclusively available on physical formats has reached the top 10 of the Billboard 200 in nearly three years. The last comparable instance was Taylor Swift’s Record Store Day-exclusive vinyl release, "Folklore: The Long Pond Studio Sessions," which debuted and peaked at No. 3 on the chart dated May 6, 2023, selling 75,000 copies in its first week. The exclusive nature of that release, limited to independent record stores, further emphasizes the unique achievement of "Mutiny After Midnight."
The impressive first-week sales of "Mutiny After Midnight" were significantly bolstered by its strategic release across multiple physical configurations. The album was made available in six distinct vinyl variants, including a standard black LP, a red edition exclusive to independent retailers, and four additional variants available only through the artist’s webstore. Complementing the vinyl offerings, a cassette edition was also exclusively sold via the artist’s webstore, while the CD version enjoyed wide retail availability. This multifaceted approach catered to a broad spectrum of fan preferences and collecting habits.
It is worth noting the historical context of physical-only releases impacting the Billboard 200’s upper echelon. The last widely available physical-only album to achieve a top 10 position on the chart occurred nearly a decade ago. This was Garth Brooks’ five-CD box set, "The Anthology: Part I, The First Five Years," which debuted at No. 4 on the chart dated December 9, 2017, and spent three non-consecutive weeks within the top 10. The success of "Mutiny After Midnight" signals a renewed appetite for physical media, particularly among dedicated fan bases.
P1Harmony Achieves New Chart Highs
Joining Johnny Blue Skies & the Dark Clouds in the top 10 is K-pop group P1Harmony, whose latest album "UNIQUE" debuts at No. 4 on the Billboard 200. This marks the highest-charting album for the group to date and their second appearance in the top 10, following their 2025 release "EX," which debuted and peaked at No. 9. "UNIQUE" earned a strong 58,000 equivalent album units in its first week, representing the group’s best performance by units earned. Of this total, album sales constitute a remarkable 56,000 units, setting a new personal best for the act and landing them at No. 2 on the Top Album Sales chart. Streaming Equivalent Album (SEA) units contributed 2,000 units, equating to 2.22 million on-demand official streams of the album’s songs, with Track Equivalent Album (TEA) units comprising a negligible sum.
The commercial success of "UNIQUE" was significantly amplified by its extensive availability across numerous physical formats. The album was released in 24 different CD variants and five distinct vinyl variations. These packages were further enhanced with collectible items such as photocards, stickers, and posters, with some items being randomized to encourage multiple purchases and fan engagement. This strategy, common within the K-pop industry, effectively leverages fan loyalty and collector culture to drive album sales.
Other Notable Chart Movements
Following P1Harmony, a pair of former No. 1 albums round out the top half of the top 10. Bad Bunny’s "De Aquí Tirar Más Fotos" slips from No. 4 to No. 5 with 57,000 equivalent album units, a 14% decrease. Don Toliver’s "OCTANE" descends one spot from No. 5 to No. 6, earning 56,000 units, a 7% decline. Olivia Dean’s "The Art of Loving" experiences a slight dip from No. 6 to No. 7, garnering 55,000 units, down 6%. Bruno Mars’ chart-topping album "The Romantic" drops from No. 2 to No. 8, accumulating 54,000 units, a notable 32% decrease.
Tate McRae’s former chart-leader, "So Close to What," experiences a significant surge, climbing from No. 20 to No. 9. This impressive rebound is attributed to the recent release of its deluxe edition, available on vinyl and CD, which propelled its equivalent album units by 61% to 43,000.
Rounding out the top 10 is the soundtrack for "KPop Demon Hunters," which ascends from No. 11 to No. 10 with 38,000 equivalent album units, an increase of 9%. This marks the soundtrack’s first gain in six weeks, coinciding with the film’s dual victory at the Academy Awards on March 15, where it secured wins for Best Animated Feature and Best Original Song for "Golden."
The data compiled by Luminate undergoes a rigorous review process by Billboard to ensure the accuracy and integrity of the weekly chart rankings. Any data deemed suspicious or unverifiable is meticulously removed before the final calculations are published, upholding the credibility of the Billboard charts as a definitive measure of music consumption and popularity.
